Work With Purpose.

A closer look at social media content, branded campaigns, and short-form video created to help businesses and community organizations connect with their audiences.

Colorful decorative poster with mermaid theme, featuring the phrase "our little mermaid GLAMOR is turning three" with illustrations of mermaid tail, bubbles, and coral, on a wooden floor.

KC Craft Co.

Social Media Content & Brand Voice

For KC Craft Co., I create product-focused social media content that reflects the brand’s colorful, playful personality while giving customers clear information and a reason to engage.

The work includes promotional campaigns, caption writing, branded graphics, product launches, and community-focused messaging designed to maintain a recognizable voice and turn audience interest into inquiries.

Scope: Content strategy, copywriting, branded graphics, campaign planning, and social media management.

John Livesay

Short-Form Video Strategy & Content Management

For keynote speaker and author John Livesay, I develop short-form content that connects his sales storytelling expertise with the audiences he wants to reach.

The work includes selecting speaking clips, writing YouTube titles and descriptions and Instagram captions, and adapting each post to John’s voice and search goals. I coordinate his review process and schedule approved content across both platforms.

Scope: Content strategy, copywriting, YouTube Shorts optimization, Instagram Reels, and social media scheduling.

A man in a purple checkered suit and dark shirt is speaking, holding a pen in one hand and raising his index finger.

Redland Elementary PTO

Campaign Branding & Community Engagement

For Redland Elementary PTO, I developed a cohesive “Redland University” visual theme to make school communications recognizable, engaging, and easy for families to follow.

The work includes branded campaign graphics, fundraiser promotions, volunteer recruitment, event messaging, and social media copy designed to turn important information into clear calls to action.

Scope: Campaign branding, Canva design, copywriting, content planning, and Facebook page management.

A promotional poster for the University of Redland calling for volunteers. It features the university's crest at the top, with text requesting volunteers for a duty-free lunch on September 4, 2026. There is a heart with raised hands graphic, a QR code to sign up, and a blue banner at the bottom with the text "Sign Up Today!"
Compact kitchen with white cabinets, gray countertops, a stainless steel refrigerator, black stove, microwave, and hardwood flooring.

Elevate 5050

Short-Form Video & Property Marketing

While working in property management at Elevate 5050, I created and published a short-form apartment tour designed to showcase an available home and encourage prospective residents to apply.

The video used a fast-paced walkthrough, concise on-screen messaging, and a direct call to action to capture attention and highlight the apartment.

Result: More than 16,000 views, 671 likes, 28 comments, 153 saves, and 200 shares.

Scope: Short-form video creation, editing, on-screen text, caption writing, and publishing.

Selected prior in-house work.